Cheltenham-based Oriel has taken a bold move to reinforce its market leading position as a specialist provider of outsourced financial solutions and business services to SMEs and recruitment agencies. All the different services offered individually as Oriel Support, Collections, Accounting and Contractors, will simply be presented as Oriel.
This repositioning creates a clearer message and offers start-up and growing businesses the opportunity to access the full range of Oriel’s services throughout their business life cycle.
Brian Pursey, MD at Oriel comments: “This new brand launch is the result of listening to much feedback from our staff and clients. We already have a strong reputation for the individual services we offer, whether it’s payroll, collections, accounting or start-up business advice, but we felt we could serve our clients better by taking a more holistic approach. The single brand goes beyond our new red and white identity. It is borne out of a thorough evaluation of how we can best help our clients be successful in their business.”
Oriel’s new branding promises clients the freedom to concentrate on what they do best. Not having enough time, keeping money matters under control and having access to the right expertise for all the back office functions, are issues all too familiar to anyone who has been involved in starting and growing a business. The range of Oriel’s solutions, backed by an experienced team who really understand the challenges of setting up and growing a business, will create a compelling proposition for many young businesses.
Notes:
Oriel is a well-established player in the provision of outsourced financial and business services. Its bespoke software package overcomes the complexities of calculating wages from timesheets and allows agencies to provide staff knowing that 100% of their income will be immediately available to them and that their staff will be paid the right amount at the right time.
Clients can also receive top quality, professional and informed advice on all aspects of managing a business. Services include: formation of limited companies, Company Secretary services, bookkeeping and accounting, management accounts, payroll, credit control and debt collection, assistance for MBOs and MBIs, due diligence, business recovery and business sale and purchase.
To contact Oriel's marketing department please email marketing@orielgroup.co.uk.
